Understandably, everyone is trying to finish this year on a high note. Seasonal labels can help you do that. If you keep seasonal appeal in mind when designing your labels, you could potentially appeal to a much wider audience, sell more expensive products, and move more merchandise during this notorious shopping season and beyond in the new year with consumers looking to spend their Christmas money.
Commercial labels designed with holiday or seasonal themes can make your product that much more appealing — even if nothing about the product itself has changed. These labels can also encourage impulse buys, which can allow you to increase your overall sales without a lot of leg work. Moreover, using seasonal labels in place of your regular commercial labels can actually allow you to move extra inventory. Giving a soon-to-be obsolete product a “new” look (with help from a seasonal label) can improve an item’s overall appeal and help you make room for more stock in your warehouse.
In addition to increasing overall sales due to improved visual appeal, prioritising seasonal labels and packaging can help your products stand out from the competition. Whether you pursue a complete redesign of a package or make your seasonal labelling a bit more versatile, doing so can distinguish your brand from others in your same niche. After all, if a consumer has a choice between an ordinary product and one that’s festive and fun, they’ll often choose the latter — even if it’s a bit more expensive.
Consumers are often willing to pay more for special or premium products if they’re packaged and labelled in new and exciting ways. During other times of the year, higher-priced products might not sell as well as you’d like. If a customer is looking for a better deal, they’d probably prefer to purchase a more basic and budget-friendly option. However, a beautifully packaged and labelled holiday edition of a specific product may give that same customer pause. By giving these premium products a seasonal makeover, you’ll increase your chances of selling these products. That’s assuming, of course, that your commercial labels and packaging choices appear like they’d warrant a higher price tag. If you’re able to get the design just right, consumers will be more inclined to splurge on this specialty item during the holidays. With this information in mind, it seems obvious that your company may well benefit from seasonal labelling. To get started on making your products irresistible during this time of year, contact us today.
