Aesthetics are an important factor when investing in labels for cosmetics and beauty products, but it’s not the only aspect that you need to consider. Here are some tips that you should follow when it’s time to design and order custom labels for your beauty products.
Follow the Cosmetic Label Guidelines
A label design that doesn’t follow the rules isn’t going to do your products any good. Misbranded cosmetics labels are subject to regulatory action if it’s found to be misleading or lack any of the required information. There is a cosmetic labelling guide that can help you ensure that your product labels follow any legal requirements. These include:
The information panel requires certain information such as the name and place of business, the distributor statement and warning and caution statements, among other pertinent information.
Another piece of information that’s good to include is an expiration date. Each company does have a responsibility for the safety of their products. If your products will expire, it’s best to include that date on your label for the good of your customers.
Think about all the label shapes and sizes you’ll need. Unless you carry one type of product, there’s a fair chance that your labels aren’t going to be a one-size-fits-all solution. Common containers include:
- Airless bottles
- Pumps
- Sprayers
- Jars
- Tubes
- Droppers
- Compacts
Each one of these containers can call for labels of different shapes and sizes. This can be a serious issue if you’re banking on using the same exact design for every product. While you can certainly use the same colour scheme, font choices, and other design details for each container, you’ll want to make sure that you adapt your branding and any legally required information to the various label shapes needed for every applicable container.
Don’t be afraid to take advantage of special printing techniques for your cosmetics and other beauty products. These value-added services can add both style and function to your product labels. Whether you want to make your product look flashy or sophisticated, hot foil stamping can add a dash of style to your labels. Traditional hot foil stamped labels feature gold and silver, but you have many other options that can change your product’s look, such as a matte black stamp or a holographic sheen. Labels aren’t just a visual medium. Label embossing physically raises specific aspects of your label, adding a three-dimensional look and feel to your beauty product labels.
It’s not always easy to create a quality label for beauty products. That’s why it’s best to invest in a good designer and printing company to ensure that your product labels are as good as they need to be to attract new customers. Contact Labelservice to get the help you need.
