The imagery and messaging on your label should be, to the best of your ability, an accurate representation of what consumers will find inside of the packaging. This need for honesty is especially true when design food labels or any other products people will consume or use for their body. You know your product best, so make sure your design properly represents what you sell and how it should make customers feel.
Even if your label gets someone to buy your product once, that individual will quickly snuff out that your packaging design wasn’t quite so honest about its contents. That one-and-done customer won’t be giving you any more money. What’s worse is that a slighted consumer may tell others that your product is misleading. An experienced product label designer knows that it’s essential to honestly represent a product. Your design is supposed to tell your product’s story, not fabricate a misleading fable.
Even if your label gets someone to buy your product once, that individual will quickly snuff out that your packaging design wasn’t quite so honest about its contents. That one-and-done customer won’t be giving you any more money. What’s worse is that a slighted consumer may tell others that your product is misleading. That scenario represents quite an unfortunate spiral thanks to a misleading packaging label design. That’s why we suggest being as transparent with your packaging design – and we’re talking about more than just clear labels. You make a good product, so make sure your packaging properly represents your work.
It might be okay to push boundaries with your design, but your label must follow any applicable regulations. Several products are regulated by various government entities, so there’s a good chance some organization will have a say in what you include in your design.
Remember, there’s always competition. Regardless of which product is being designed for, it must exist on a shelf, in an online store, or somewhere else with all of its rivals. That’s no small task while still staying true to the product, the brand, and labelling regulations. Still there are ways that your design can keep a unique quality that differentiates it from its shelf-neighbours.
A great custom label design is just the first step toward stellar packaging. Somebody needs to take that design and turn it into a real, eye-catching product label. That’s where the right label printing company comes into play. Give Labelservice a call to see how we can help.
